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booking.com

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booking.com stats

General Info & Links

Website / Domain: booking.com

Google Index:
View booking.com Google Links
Yahoo Index:
View booking.com Yahoo Links
Bing Index:
View booking.com Bing Links
History:
View booking.com on WayBackMachine

 

 

 

 

Traffic & Earnings

Domain:
  booking.com
Rank:
(Rank based on keywords, cost and organic traffic)
  256
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  4,723,030
Organic Traffic:
(Number of visitors coming from top 20 search results)
  9,550,744
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $13,808,748.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  680,987
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  1,624,188
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $3,090,618.00
Direct:
49.24%
Referral:
14.79%
Search:
21.20%
Social:
1.97%
Paid:
12.80%

booking.com receives about 9,466,975 special visitors and 45,157,469 (4.77 per visitor) site views per day which could earn about $159,473.15/day from ads revenue. Estimated website value is $113,901,796.65. According to Alexa Traffic Rank booking.com is ranked number 87 in the earth and 0.672% of whole Internet visitor visit it. website is hosted in Cambridge, C3, Netherlands and urls to network IP location

Analysis

Where do visitors go on booking.com

Reach%Pageviews%PerUser
booking.com
86.44%79.78%4.32
secure.booking.com
24.21%11.16%2.16
sp.booking.com
6.93%2.01%1.36
admin.booking.com
5.23%5.17%4.62
join.booking.com
1.37%0.39%1.3
account.booking.com
0.86%0.22%1.2
secure-admin.booking.com
0.47%0.14%1.4
spadmin.booking.com
0.42%0.31%3.5
partnerhelp.booking.com
0.31%0.15%2.3
cars.booking.com
0.25%0.17%3.2
ratemanager.booking.com
0.05%0.05%4.8
office.booking.com
0.04%0.08%9.2
OTHER
0%0.37%0

Semrush Competitive Data

Social Signals

Facebook:
  3,347
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

booking.com Visitors by country:

Users%Pageviews%Rank
United States 8.9%8.5%209
Japan 7.6%8.5%85
Italy 7.0%7.2%26
Germany 6.4%6.0%45
France 5.3%3.9%53
Spain 4.8%4.7%35
Russian Federation 4.4%4.3%79
United Kingdom 4.3%4.0%70
China 4.1%5.3%264
Poland 2.6%2.7%45
Korea, Republic of 2.3%2.5%121
India 2.2%1.7%366
Brazil 2.1%2.0%151
Taiwan 1.7%2.0%127
Greece 1.6%1.8%53
Saudi Arabia 1.2%1.7%67
Romania 1.2%1.3%27
Australia 1.1%1.2%119
Switzerland 1.0%1.0%35
Austria 1.0%1.1%37
Czech Republic 1.0%1.0%48
Angola 1.0%0.6%133
Belgium 1.0%1.0%51
Canada 1.0%0.9%191
Israel 1.0%1.1%27
Portugal 0.9%1.0%36
Netherlands 0.9%1.0%73
Azerbaijan 0.9%0.9%55
Malaysia 0.8%0.8%72
Argentina 0.8%0.7%111
Egypt 0.8%0.7%162
South Africa 0.7%0.6%91
Iran 0.7%0.8%383
Ireland 0.7%0.7%46
Mexico 0.6%0.5%300
Slovakia 0.6%0.6%48
Hungary 0.6%0.5%70
Thailand 0.6%0.6%117
Ukraine 0.6%0.5%91
Hong Kong 0.6%0.7%124
United Arab Emirates 0.6%0.6%43
Bulgaria 0.5%0.6%35
Singapore 0.5%0.6%89

booking.com popularity

GOOGLE DESKTOP SPEED:
40
GOOGLE MOBILE SPEED:
54
GOOGLE MOBILE USABILITY:
97

More details:

Where do visitors go on booking.com

Reach%Pageviews%PerUser
booking.com
86.44%79.78%4.32
secure.booking.com
24.21%11.16%2.16
sp.booking.com
6.93%2.01%1.36
admin.booking.com
5.23%5.17%4.62
join.booking.com
1.37%0.39%1.3
account.booking.com
0.86%0.22%1.2
secure-admin.booking.com
0.47%0.14%1.4
spadmin.booking.com
0.42%0.31%3.5
partnerhelp.booking.com
0.31%0.15%2.3
cars.booking.com
0.25%0.17%3.2
ratemanager.booking.com
0.05%0.05%4.8
office.booking.com
0.04%0.08%9.2
OTHER
0%0.37%0

Daily earnings by country:

PageviewsEarning
United States 3,838,385$44,026.27
Germany 2,709,448$13,086.63
Japan 3,838,385$12,282.83
Italy 3,251,338$11,347.17
United Kingdom 1,806,299$11,253.24
France 1,761,141$8,277.36
China 2,393,346$7,395.44
Australia 541,890$4,080.43
Russian Federation 1,941,771$3,941.80
Israel 496,732$2,900.92
Canada 406,417$2,848.98
Switzerland 451,575$2,741.06
Korea, Republic of 1,128,937$2,619.13
Spain 2,122,401$2,355.87
Netherlands 451,575$2,298.52
Belgium 451,575$2,226.26
Poland 1,219,252$2,206.85
Taiwan 903,149$1,715.98
Austria 496,732$1,614.38
Brazil 903,149$1,598.57
Ireland 316,102$1,567.87
Saudi Arabia 767,677$1,550.71
Greece 812,834$1,463.10
India 767,677$1,228.28
South Africa 270,945$1,194.87
Malaysia 361,260$1,094.62
Hong Kong 316,102$1,090.55
United Arab Emirates 270,945$1,016.04
Portugal 451,575$984.43
Czech Republic 451,575$979.92
Singapore 270,945$810.12
Angola 270,945$723.42
Romania 587,047$692.72
Thailand 270,945$677.36
Azerbaijan 406,417$654.33
Slovakia 270,945$539.18
Hungary 225,787$469.64
Iran 361,260$419.06
Argentina 316,102$376.16
Bulgaria 270,945$338.68
Ukraine 225,787$309.33
Egypt 316,102$256.04
Mexico 225,787$219.01

www.booking.com visitors:

details overview

website Created:
1998-04-17
website Age:
20 years 5 months 3 days  
details:
 

details overview at details.markmonitor.com...
Domain Name: booking.com
registers website ID: 4913307_DOMAIN_COM-VRSN
register details hosting: whois.markmonitor.com
register link: markmonitor.com
upgraded time: 2017-01-25T12:34:54-0800
Creation time: 1998-04-16T21:00:00-0700
register Registration expire time: 2020-04-15T21:00:00-0700
register: MarkMonitor, Inc.
register IANA ID: 292
register Abuse Contact Email:
register Abuse Contact smartphone: +1.2083895740
website detail: clientUpdateProhibited (icann.org/epp#clientUpdateProhibited)
website detail: clientTransferProhibited (icann.org/epp#clientTransferProhibited)
website detail: clientDeleteProhibited (icann.org/epp#clientDeleteProhibited)
website detail: serverUpdateProhibited (icann.org/epp#serverUpdateProhibited)
website detail: serverTransferProhibited (icann.org/epp#serverTransferProhibited)
website detail: serverDeleteProhibited (icann.org/epp#serverDeleteProhibited)
company Organization: Booking.com B.V.
company State/Province:
company Country: NL
administrator Organization: Booking.com B.V.
administrator State/Province:
administrator Country: NL
technical Organization: Booking.com B.V.
technical State/Province:
technical Country: NL
Name hosting: ns2.bkngs.com
Name hosting: ns3.bkngs.com
Name hosting: ns1.bkngs.com
Name hosting: ns0.bkngs.com
DNSSEC: unsigned
link of the ICANN details Data issue Reporting System: wdprs.internic.net/
>>> Last upgrade of details base: 2018-09-20T02:11:06-0700 <<<

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For more details on details detail codes, please visit
icann.org/resources/pages/epp-detail-codes-2014-06-16-en
--
whois overview at details.crsnic.net...
Domain Name: BOOKING.COM
registers website ID: 4913307_DOMAIN_COM-VRSN
register details hosting: details.markmonitor.com
register link: markmonitor.com
upgraded time: 2014-05-28T15:42:13Z
Creation time: 1998-04-17T04:00:00Z
registers Expiry time: 2020-04-16T04:00:00Z
register: MarkMonitor Inc.
register IANA ID: 292
register Abuse Contact Email:
register Abuse Contact smartphone: +1.2083895740
website detail: clientDeleteProhibited icann.org/epp#clientDeleteProhibited
website detail: clientTransferProhibited icann.org/epp#clientTransferProhibited
website detail: clientUpdateProhibited icann.org/epp#clientUpdateProhibited
website detail: serverDeleteProhibited icann.org/epp#serverDeleteProhibited
website detail: serverTransferProhibited icann.org/epp#serverTransferProhibited
website detail: serverUpdateProhibited icann.org/epp#serverUpdateProhibited
Name hosting: NS0.BKNGS.COM
Name hosting: NS1.BKNGS.COM
Name hosting: NS2.BKNGS.COM
Name hosting: NS3.BKNGS.COM
DNSSEC: unsigned
link of the ICANN details Inaccuracy Complaint Form: icann.org/wicf/
>>> Last upgrade of details base: 2018-09-20T09:13:51Z <<<

For more details on details detail codes, please visit icann.org/epp

NOTICE: The expire time presented in this record is the time the
register's sponsorship of the website name registration in the registers is
now set to expire. This time does not necessarily reflect the expire
date of the website name company's acception with the sponsoring
register. visitor might consult the sponsoring register's details base to
see the register's reported time of expire for this registration.

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The registers base includes just .COM, .NET, .EDU websites and
Registrars.

Type Ip Target TTL TXT 882 TXT 882 TXT 882 TXT 882 TXT 882 TXT 882 TXT 882 TXT 882 TXT 882 MX mx210.booking.com 882 MX mx211.booking.com 882 MX mx212.booking.com 882 MX mx101.booking.com 882 MX mx103.booking.com 882 MX mx104.booking.com 882 MX mx110.booking.com 882 MX mx111.booking.com 882 MX mx202.booking.com 882 SOA 882 Mname ns0.bkngs.com Rname domain.booking.com Serial Number 2018092004 Refresh 14400 Retry 3600 Expire 3628800 Minimum TTL 0 A 5.57.16.220 2486 NS ns2.bkngs.com 882 NS ns0.bkngs.com 882 NS ns3.bkngs.com 882 NS ns1.bkngs.com 882

 

booking.com review by google:

advices Summary

remove render-blocking JavaScript and CSS in above-the-fold stuff

Your site has 5 blocking script sources and 5 blocking CSS sources. This generates a delay in rendering your site.

Approximately 65% of the above-the-fold stuff on your site should be rendered without waiting for the following sources to load. test to defer or asynchronously load blocking sources, or inline the serious portions of those sources strictly in the HTML.developers.google.com/speed/documents/insights/BlockingJSRemove render-blocking JavaScript:

r-ec.bstatic.com/static/js/error_catcher_bec_edgecast/50a68b5fe61ff0097234f217ef32ff3a35123860.js
r-ec.bstatic.com/mobile/js/core-deps-inlinedet/67b5b91d22fb73034909a11c743d342262f60888.js
q-ec.bstatic.com/mobile/js/core/d248623e9d61b85db913226311c7535c5add5a6e.js
r-ec.bstatic.com/mobile/js/app/e41***48f676f6028***06fb4630adf560ac73193b.js
q-ec.bstatic.com/mobile/js/lp/37d193797cd4504cbeee4473ab3e7827b1e5718d.js
developers.google.com/speed/documents/insights/OptimizeCSSDeliveryOptimize CSS Delivery of the following:

r-ec.bstatic.com/android/css/iq_m_type_overrides_edgecast/2392b603249c1fa707c85f28d15cff01ccbf39fb.css
q-ec.bstatic.com/android/css/app_edgecast.iq_ltr.iq_m_type/7c9ed0d68170fbb885fc92d7e152f3f27317c3c7.css
q-ec.bstatic.com/android/css/index_edgecast.iq_ltr.iq_m_type/b5e71b1faa3d5c6e8eeb463febc24dd07b26444d.css
r-ec.bstatic.com/static/css/fonticons_clean_edgecast/eda26c6a50f8d7d38623663c7bb7f499517cc432.css
q-ec.bstatic.com/android/css/core_edgecast.iq_ltr.iq_m_type/468c33156d7b276f532e8b5074f3b517be5059fa.css

delete landing site redirections

Your site has 3 redirections. redirections introduce extra delays before the site can be loaded.

developers.google.com/speed/documents/insights/AvoidRedirectsAvoid landing site redirections for the following chain of redirected links.

booking.com/
booking.com/
booking.com/
booking.com/index.en-gb.html?label=gen173nr-1BCAEoggJCAlhYSDNYBHIFdXNfbnmIAQKYAS64ARDIARbYAQHoAQGSAgF5qAID;sid=9640e7bbb73fe07d5d3d55248e20f370;keep_landing=1&sb_price_type=total&

Prioritize visible stuff

Your site needs extra network round trips to render the above-the-fold stuff. For better performance, minimalize the amount of HTML required to render above-the-fold stuff.

The entire HTML response was not sufficient to render the above-the-fold stuff. This mostly indicates that extra sources, loaded after HTML parsing, were needed to render above-the-fold stuff. developers.google.com/speed/documents/insights/PrioritizeVisibleContentPrioritize visible stuff that is required for rendering above-the-fold by containing it strictly in the HTML response.

just about 65% of the final above-the-fold stuff should be rendered with the full HTML response.
Click to see the screenshot with just the HTML response:

minimalize hosting response time

In our try, your hosting answered in 0.72 seconds.

There are many things that can slow down your hosting response time. developers.google.com/speed/documents/insights/ServerPlease learn our suggestions to learn how you can control and measure where your hosting is spending the most time.

Leverage browser caching

Setting an expiry time or a max age in the HTTP headers for static sources instructs the browser to load previously downloaded sources from local disk rather than over the network.

developers.google.com/speed/documents/insights/LeverageBrowserCachingLeverage browser caching for the following cacheable sources:

tags.tiqcdn.com/utag/booking.com/main/prod/utag.js (5 mins)
tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=booking.com/main/201809180911&cb=1537434837537 (10 mins)
googletagmanager.com/gtag/js?id=DC-4228414 (15 mins)
googleadservices.com/pagead/conversion.js (60 mins)
googleadservices.com/pagead/conversion_async.js (60 mins)
google-***ytics.com/***ytics.js (2 hours)

Size tap targets appropriately

few of the urls/buttons on your service might be too little for a visitor to simply tap on a screen. Consider developers.google.com/speed/documents/insights/SizeTapTargetsAppropriatelymaking these tap targets larger to deliver a better visitor experience.

The following tap targets are close to another nearby tap targets and might need extra spacing around them.

The tap target <label for="input_destination" class="search_hotels_subtext">Destinations,…ven an location</label> is close to 1 another tap targets .
The tap target <div class="searchbox--rad…-purpose-label">Are you travelling for work?</div> is close to 2 another tap targets .
The tap target <a id="newsletter_button_footer" class="newsletter_but…etter_hideable">Subscribe</a> is close to 1 another tap targets.
The tap target <a href="bo…_site_type=www" class="u-present:inli…te u-padding:5">Desktop ver</a> and 4 others are close to another tap targets.

Minify HTML

Compacting HTML code, containing any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and p*** times.

developers.google.com/speed/documents/insights/MinifyResourcesMinify HTML for the following sources to minimalize their size by 150B (24% cut).

Minifying 4228414.fls.doubleclick.net/ddm/fls/r/src=4228414;kind=funne910;cat=cross;u20=index;u26=GA1.2.598540402.1537434837;u27=0;u28=2;ord=9640e7bbb73fe07d5d3d55248e20f370;_dc_1=1;~oref=booking.com/ should save 150B (24% cut) after compression.
Size stuff to viewport
The contents of your site fit within the viewport. Learn more about developers.google.com/speed/documents/insights/SizeContentToViewportsizing stuff to the viewport.
delete addons
Your site does not appear to use addons, which would prevent stuff from being usable on many platforms. Learn more about the importance of developers.google.com/speed/documents/insights/AvoidPluginsavoiding addons.
Use readable font sizes
The text on your site is readable. Learn more about developers.google.com/speed/documents/insights/UseLegibleFontSizesusing readable font sizes.
modify the viewport
Your site specifies a viewport matching the device's size, which allows it to render rightly on every devices. Learn more about developers.google.com/speed/documents/insights/ConfigureViewportconfiguring viewports.
Optimize photos
Your photos are fixed. Learn more about developers.google.com/speed/documents/insights/OptimizeImagesoptimizing photos.
Minify JavaScript
Your JavaScript stuff is minified. Learn more about developers.google.com/speed/documents/insights/MinifyResourcesminifying JavaScript.
Enable compression
You have compression enabled. Learn more about developers.google.com/speed/documents/insights/EnableCompressionenabling compression.
Minify CSS
Your CSS is minified. Learn more about developers.google.com/speed/documents/insights/MinifyResourcesminifying CSS.
Download fixed developers.google.com/speed/pagespeed/insights/optimizeContents?url=http%3A%2F%2Fbooking.com%2F&strategy=android" target="_blank">photo, JavaScript, and CSS sources for this site.

 

Daily revenue loss due to Adblock:

 

Daily Revenue Loss:
$26,721.49
Monthly Revenue Loss:
$801,644.56
Yearly Revenue Loss:
$9,753,342.11
Daily Pageviews Blocked:
6,406,490
Monthly Pageviews Blocked:
192,194,704
Yearly Pageviews Blocked:
2,338,368,896

 

Daily revenue loss by country & money lose due to Adblock:;

 

BlockedLost Money
United States 690,909$7,924.73
Germany 785,740$3,795.12
Italy 552,727$1,929.02
United Kingdom 289,008$1,800.52
China 311,135$961.41
France 193,726$910.51
Australia 108,378$816.09
Poland 402,353$728.26
Canada 101,604$712.25
Ireland 123,280$611.47
Greece 317,005$570.61
Israel 94,379$551.17
Switzerland 81,283$493.39
Spain 403,256$447.61
Austria 129,150$419.74
Netherlands 76,768$390.75
Japan 115,152$368.48
India 214,950$343.92
Saudi Arabia 161,212$325.65
Taiwan 144,504$274.56
Belgium 54,189$267.15
Russian Federation 116,506$236.51
Singapore 78,574$234.94
Portugal 94,831$206.73
Romania 123,280$145.47
United Arab Emirates 37,932$142.25
Hungary 58,705$122.11
Hong Kong 31,610$109.06
Korea, Republic of 45,157$104.77
Azerbaijan 65,027$104.69
Czech Republic 45,157$97.99
Brazil 54,189$95.91
Malaysia 28,901$87.57
Bulgaria 56,898$71.12
Iran 57,802$67.05
Argentina 44,254$52.66
Slovakia 24,385$48.53
Thailand 16,257$40.64
Ukraine 29,352$40.21
South Africa 5,419$23.90
Mexico 20,321$19.71
Angola 5,419$14.47
Egypt 15,805$12.80

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